This is a great size and keeps everything nice and cool.This is such a cute snack bag. The inside is very cheaply made . Doesn’t keepMy drinks and snack cold for very long even with 2 mini ice block in itI’m a farm girl so I just got off the tractor with this thing, I already love it. It’s perfect for my drinks with multiple separate compartments in the front and back that you can put your cell phone and other things in, so on a game day you don’t have to carry a separate purse. It’s not like other ice chest bags that are bulky and hard to carry, this has back pack straps make it super easy to carry and it’s stylish to top it all off! I don’t write many reviews but I am super impressed ?Great size not to big or bulkyNot too small, not too big. Perfect size. Love it. Good quality.This is close to 5 stars, but it really depends on your individual needs.The good things:1. It has external drink holders! The side ones are big enough to hold a large stainless water bottle. This frees up space inside. This is a very hard feature to find on a lunch bag.2. It keeps things really cold. I put the ice pack with some fruit, a sandwich, and a couple cans of soda. Only the sandwich was refrigerated before I packed it. Not only was everything cold after sitting in my office for about 5 or 6 hours, but the soda was super cold, like I'd kept it in the back of a the fridge cold. The insulation must be decent to not only keep cold, but also chill something from room temp.3. It is an organizational dream! You don't need a second bag or purse. There are separate compartments for everything.4. The inside seems like it is leakproof, so things aren't likely to leak out and therefore easier to clean.5. It is a really cute design, nice size that can hold your day's worth of bulky foods and several drinks.Potential improvements include:1. The color. I love pink. Because of this, I chose the pink over the black version. This pink is impractical for this cooler. Lunchbags pick up a lot of dirt due to their use. Carrying it, leaving it somewhere, outside use, leaks, splashes. This pink is going to show everything. The outside looks like it might not be terribly easy to clean. One needs to be extraordinarily careful where they use this to keep it looking respectable.2. The description describes this as a backpack. It's not. The other style is, but having this with backpack straps would make it much better. As it is, the shoulder strap is not great and slides off my shoulder a lot. A backpack, especially with the capacity to carry heavy drinks, would make it much more useful.3. It's kind of too large. Partly because the straps aren't great and partly because I like to take as little as possible on my 0.25 mile trek from parking to my office. This is big enough to be annoying, especially if it is filled and heavy.I normally bring a huge lunch kit to work. I bring extra water with me everyday. I would never drink the water at my work so it's necessary. This bag is nice looking (looks a little like a small diaper bag). It's definitely more attractive than my old kit. I like the adjustable straps and various pockets. I feel like the inside is cheaper than my old kit and I'm afraid it won't hold up as well but time will tell. If you eat sandwiches and sides this is probably big enough. If you're like me and bring leftovers it might not be as large as you want hold your containers and a drink. If it was taller amd not tapered or just wider across the bottom (or both) it would hols a better variety of items. It's a nice lunch kit but I want to be clear about how much it holds. See pictures for a better idea of it's size.It makes the perfect camera bag. Padded with multiple pockets.It screams “diaper bag” instead of “expensive camera equipment inside”. Yet, it is still padded and keeps the camera and lens safe.It is also water resistant so that helps if you are caught in a sudden rain shower.Love all the pockets whether you are using it for a lunch bag, grocery tote, or camera bag.It even has pockets large enough so that I can carry my water bottle with me when photographing.Decent quality. Excellent quality zippers. Comfortable to carry when fully loaded.It does irk me however that there is a “pink fee” of $6 if you want it in pink instead of black.As a camera bag, I like it. As a business lunch bag, I am not a big fan of carrying what looks like a pink diaper bag.